Bunbury Farmers Market
A produce-and-deli market built since 2003 around 150-plus local growers, now backed by Gina Rinehart's Hancock Prospecting and running a second site near Busselton.
About this market
Bunbury Farmers Market opened in 2003, initially trading just three days a week. Founder Graham Heath moved from running a regular grocery business into building what became a dedicated fresh-food destination, relocating a few times before settling into its permanent Vittoria Road site in November 2013.
A grower network, not a stallholder roster
Rather than individual stallholders each running their own patch, the market operates as a single large retailer sourcing from more than 150 local growers. The business states over 90% of its fresh fruit and vegetables come straight from local farms, often within a couple of days of harvest. Its "Market Made" range covers ready-to-eat meals, desserts and bakery items prepared in-house rather than bought in.
Market at a glance
The business has grown well beyond its original three-day-a-week footing. A second site, Vasse Village by Bunbury Farmers Market, opened near Busselton in December 2024, and the company also runs a community program supplying produce to local schools through the Happy When Fit Healthy Schools initiative.
Hancock Prospecting, the mining company founded by Gina Rinehart, holds a majority stake in Bunbury Farmers Market, acquired in November 2023. The market also stocks premium supplier brands including Bannister Downs Dairy and 2GR Wagyu.
What to expect on a visit
This reads more like an upmarket regional supermarket than a weekend market: wide aisles, a full deli and bakery counter, ready meals alongside raw produce. It suits a proper grocery shop rather than a quick wander. Vanilla slice and sausage rolls come up often enough in visitor reviews to count as a house specialty worth trying.
Frequently Asked Questions
- Is this a traditional stallholder market or a retail store?
- It's closer to a large fresh-food retailer built around a farmers-market model than a weekend stallholder market: permanent premises, seven-day trade, sourced from more than 150 local growers rather than individual sellers setting up stalls.
- Where does the produce come from?
- More than 150 local growers, with the market stating over 90% of its fresh fruit and vegetables come directly from local farms.
- Is there more than one location?
- Yes. The original Bunbury site plus a second location, Vasse Village by Bunbury Farmers Market, which opened near Busselton in December 2024.