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Produce & Fresh Food · South Yarra, VIC

Prahran Market

Australia's longest continuously serving market, trading in some form since 1864 and rebuilt after a Boxing Day fire in 1950.

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About this market

Prahran Market's history stretches back to 1864, when Prahran Council established a central marketplace to serve the small farmers and market gardeners multiplying across the district after the 1850s gold rush. Trading was underway on the original Greville and Grattan Street site by 1867, and by 1881 that site had become so overcrowded the market moved to its present location on Commercial Road, with the purpose-built market opening in 1891.

A market that survived fire and rebuilt itself twice

Growth kept forcing change. A 1923 extension added 48 stalls at a cost of £80,000, and a gleaming white-tiled meat hall opened in 1928. Then, on Boxing Day 1950, fire tore through the market and destroyed the entire fruit and vegetable section. Full redevelopment wasn't finished until 1976, a $6.5 million project that rebuilt the market largely as it stands today. Through it all, Prahran Market has never stopped trading, making it Australia's longest continuously serving market.

Market at a glance

1864Established
#1Australia's longest serving market
1950Boxing Day fire
$6.5M1976 rebuild cost

One trader's story sums up the market's long institutional memory better than any building: Bill Bracher worked at Prahran Market for more than 50 years, and in 2000 the meat hall was formally renamed the Bracher Arcade in his honour, a rare case of a market naming part of itself after a single long-serving stallholder rather than a founder or benefactor.

Did you know?

Prahran Market's meat hall, the Bracher Arcade, is named after trader Bill Bracher, who worked at the market for more than 50 years before it was renamed in his honour in 2000.

Good to know before you go

It's closed Monday and Wednesday, so plan around the Tuesday, Thursday, Friday, Saturday and Sunday trading days. An independent board has managed the market since 1994, and its gourmet specialty stalls have made it a genuine destination for cooks rather than just a weekly grocery run.

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deliseafoodstallsflowersbutchersvendorsmushroomdipsorganicgourmet

Frequently Asked Questions

What are Prahran Market's trading hours?
Tuesday, Thursday, Friday and Saturday, 7am to 5pm, and Sunday 8am to 3pm. Closed Monday and Wednesday.
Is it really Australia's oldest market?
Prahran Council established the original marketplace in 1864, with trading underway by 1867, making it Australia's longest continuously serving market. The current purpose-built site on Commercial Road opened in 1891.
What happened to the market in 1950?
A fire on Boxing Day 1950 destroyed the fruit and vegetable section entirely. Full redevelopment wasn't completed until 1976, at a cost of $6.5 million.