Mulgrave Farmers Market
Melbourne's first weekly farmers market, founded in 2009 by the former owner of The Body Shop Australia.
About this market
Mulgrave Farmers Market has traded every Sunday since 2009, holding the distinction of being Melbourne's very first weekly farmers market. It was founded by Graeme Wise, the former owner of The Body Shop Australia, through his Wise Foundation, an organisation focused on giving Australian communities economic independence through direct business opportunities.
Founded by a former retail entrepreneur, built for local farmers
Wise's motivation went beyond simply selling produce: the market was designed to let local farmers sell directly to the public, forging genuine community connections while offering a stronger, more direct financial option than the large corporate entities that often dominate primary industry supply chains. That founding philosophy, farmer independence over corporate middlemen, still shapes the market's Sunday mornings at Mulgrave Primary School.
Market at a glance
Reviewers consistently praise the organic cheese selection and general produce quality, though a few note that public transport frequency to the site is limited on weekends, making a car the more reliable way to reach the market.
Mulgrave Farmers Market was founded in 2009 by the former owner of The Body Shop Australia, Graeme Wise, using his retail fortune to launch what became Melbourne's very first weekly farmers market.
Good to know before you go
Driving rather than relying on public transport is worth planning for, given limited weekend bus frequency to the site. Being held at a primary school means the market has a genuinely family-friendly, community feel distinct from larger commercial farmers markets.
Frequently Asked Questions
- What time does Mulgrave Farmers Market open?
- Sunday, 8am to 1pm, at Mulgrave Primary School, 23-31 Gladeswood Drive, Mulgrave.
- How did it become Melbourne's first weekly farmers market?
- Mulgrave Farmers Market was founded in 2009 by Graeme Wise, former owner of The Body Shop Australia, holding the distinction of being Melbourne's very first weekly farmers market at a time when the format was still new to the city.
- What was the founder's motivation?
- Wise established the market through the Wise Foundation, aimed at providing economic independence for Australian communities through business opportunities, giving local farmers a stronger, more direct financial option than selling through large corporate entities.